Privacy Policy

Please read this policy carefully to understand how we collect, use and protect your personal information.

Into ultra is a registered charity (number 1209608) The Cricketers, Dippenhall Street, Crondall, GU10 5NX. We are strongly committed to protecting the privacy of your personal information.

This privacy policy ( “Privacy Policy”) is applicable to our websites at www.intoultra.org.uk and community.intoultra.org.uk (“Websites” and each a “Website”) and your direct interactions with us.

We are the data controller for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/279) and any other law applicable to the processing of your personal information. We will take all necessary steps to ensure that your personal information is processed by us in accordance with these data protection laws.

In this Privacy Policy, references to “personal information” include any information which can be used to directly or indirectly identify you, such as your name, email address, telephone numbers, postal address, age, gender and identifiers such as your IP address.

1. PURPOSE

This Privacy Policy is intended to let you know (1) the kinds of personal information we may gather during your visit to the Website or through your direct interactions with us, (2) why we gather your personal information, (3) how we might use your personal information, (4) when we might disclose your personal information, and (5) how you can manage your personal information.

Please be advised that the practices described in this Privacy Policy apply only to information we gather on our Website or during your direct interactions with us.

2. CHANGES TO THIS PRIVACY POLICY

We may change this Privacy Policy from time to time and will publish the updated version on our Website. We may also email you to notify you of any substantial changes to this Privacy Policy. You should periodically review this Privacy Policy carefully.

3. CONTACT

If you have any questions about this Privacy Policy, and do not see your concerns addressed here, or to exercise any of your rights under this Privacy Policy, please contact us by email at info@intoultra.org.uk or by post at The Cricketers, Dippenhall Street, Crondall, GU10 5NX.

4. INFORMATION WE MAY COLLECT

The table below sets out what personal information we collect about you and how we collect it. We may combine any of this personal information together for the purposes explained in this Privacy Policy.

Data we collect How we collect it
Identity data (first name, last name, username or similar identifier, gender, birth date, nationality) Provided by you through a direct interaction with us (including your applying for support)
Contact data (email address, telephone number) Provided by you through a direct interaction with us (including your applying for support)
Background information (personal background, running experience, ability to self-fund) Provided by you through a direct interaction with us (including your applying for support)
Technical data (IP address, registered domain, browser type, hardware type, network and software identifiers, system configuration information, device information) Using automated technologies or interactions (such as cookies and other similar technologies)
Usage data (visits to and use of our Website, activity history) Using automated technologies or interactions (such as cookies and other similar technologies)
Marketing and communications data (marketing preferences in respect of us and third parties) Provided by you through a direct interaction with us (including your applying for support)

We may also:

  • collect, use and share aggregated data such as statistical or demographic data; and
  • use cookies on our Website for identification and analysis and advertising purposes. Find out more here: Cookie Policy.

5. How We May Use Your Information and Lawful Basis for Use

We may use your personal information in a number of ways listed below:

  • To process and assess your application
  • To communicate with you about your application
  • To assign races, kit, and resources as part of your participation in Into Ultra programmes
  • To manage your involvement as a runner, including training support and updates
  • To administer partnerships and the services provided by our delivery partners
  • To improve our programmes and reporting
  • To send updates if you've opted in

Our lawful basis for processing your personal information is legitimate interest, consent, and legal obligations depending on the context.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at info@intoultra.org.uk.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Finally, we can use and share your aggregated data for any purpose. Aggregated data is not considered personal information in law as it does not directly or indirectly reveal your identity. However, if we combine aggregated data with your personal information so that it can directly or indirectly identify you, we will treat the combined data as personal information and use it in accordance with this Privacy Policy.

6. Disclosure of Your Information

We may share your personal information for the purposes/activities set out in the table above with the following:

  • for the purpose of the operation and administration of Into Ultra and for marketing purposes; and
  • selected third parties including:
    • partners, suppliers and sub-contractors for the performance of any contract we enter into with or in relation to you (for example third party service providers to help us in areas such as website hosting and maintenance, digital marketing, and providing support);
    • advertisers and advertising networks that require personal information to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal information we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience; and
    • analytics and search engine providers that assist us in the improvement and optimisation of our Website.

We will disclose your personal information to third parties:

  • if we are required to do so by law or pursuant to a binding regulatory request (in such circumstances, such disclosure will at all times be solely to the extent required by law or the applicable regulatory request);

Last updated: 17 December 2025